All artists love Macs. They have to. They’re cool. They’re pretty. They’re innovative. Just like the artist.
As the owner of a marketing agency I feel entitled to say this, “Macs are great because creative folks will actually work on one without complaining. Even if it crashes or causes compatibility issues with other businesses you work with.” It’s a Mac. Everyone else should just give in and buy one (or two if you are really creative). Right? What about an iPod or an iPhone or any other host of products.
Yes, I am being sarcastic. Opinions may vary about Apple’s products, but one thing is for sure, they are/were great marketers. As a result Mac users are so loyal that Apple is often referred to as a cult brand. I will even go so far as to say, if they offered iKoolaid their devoted followers would gladly drink.
They’ve reached the pinnacle of brand marketing. And as a result must feel so secure that they can completely abuse their most loyal customers (the very customers who camped out and shelled out $600 for a phone that most likely requires them to switch phone service). You are walking a fine line when you take advantage of loyalty for your own greed then offer a discount to bring in additional business.
I suppose another strategy is to offer a new iPhone every couple of months and frustrate every person who just purchased what they thought was the latest product. Or, better still you could be so arrogant as to bully the very businesses that have helped generate your success or should I say dominance.
I should stop complaining. It’s a Mac. I love it. I have to. I’m an artist.
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THE BOTTOM LINE:
Principal 1: Never abuse loyalty. Your loyal customers should be your top priority.
Principal 2: The best customer is the one you already have. It costs you far more to get a new customer than to keep an existing one.
Principal 3: A Tyrannical ruler will eventually be overthrown. It starts as rebellion and builds to revolt.
